They could always, of course, decide to opt out of the ‘system,’ if they are willing to be ‘excluded from society,’ as Bill Gates infamously said about those who would refuse the digital prison that the neo-fascists have built for the rest of humanity. I certainly would, but my guess is that most people are too immersed in social media and the technical means to sojourn there – usually a smartphone, and of course the internet – to take that drastic step.