The Nudge: Ethically Dubious and Ineffective

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By going with the grain of how we think and act, the state-employed ‘nudgers’ can covertly shape our behaviour in a direction deemed desirable by the regime of the day – an appealing prospect for any government. The ubiquitous deployment of these behavioural strategies – which frequently rely on inflating emotional distress to change behaviour – raises profound moral questions.


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