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Big Pharma’s Co-Pay Coupon Racket
Drugmakers rely on shady promotional gimmicks to keep the cost of brand-name medicine high, and you’ve seen them in action. In the many, many, many television commercials you’ve seen for various drugs—and Big Pharma is the second largest advertiser by industry—consider how many mention a coupon the manufacturer offers. In fact, the share of brand-name prescription drug spending that included a coupon rose from 26 percent in 2007 to 90 percent in 2017.