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FDA’s Bizarre Decisions about Nicotine Pouches Leads to the Wrong Products on Shelves

FDA’s Bizarre Decisions about Nicotine Pouches Lead to the Wrong Products on Shelves

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The FDA’s treatment of NOAT stands out as a case study in inconsistency: a quiet, adult-focused brand approved in Europe yet effectively banned in the US, while flashier and riskier options continue to slip through.

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