We need legislators, and the public, to reclaim public health ethics and to return to credible concepts of health and well-being – as the WHO once did – “physical, mental and social.” This is what was intended when previous generations fought to overthrow dictators, striving for equality and for the rights of individuals over those who would control them. History tells us that public health professions tend to follow self-interest, taking the side of those who would be dictators. If our democracies, freedom, and health are to survive, we must accept reality and address this as a basic issue of individual freedom and good governance for which we are all responsible. There is too much at stake to leave this to self-interested corporatists and the notorious enforcers they control.