The behavioural scientists deliberately exploited the human desire to conform and literally said out loud that the public would ‘do the heavy lifting’ and enforce masks using social pressure. This was the case: if you refused to wear a mask, people stared or even shouted. Twitter shouted #WearADamnMask. Venues denied entry. GPs refused medical appointments to the unmasked.
This is brave of Marvel and Disney. Mixing face masks and vaccines with super heroes is either very confident, or very profitable. Dress it up how you want, but bandaids on old men’s arms aren’t exactly superhero-ish. It’s a long way from muscular Thor and his hammer. And every adverse vaccine event stands to puncture the allure of the super hero like a needle through a cape.
Beyond empathy, to combat a psychic epidemic we need meaning in our lives. Not an ersatz top-down solidarity, dreamt up by technocratic communications experts, but genuine, socially meaningful relationships, purpose and values. Lockdowns and restrictions squashed exactly what we need to flourish as human beings in order to counteract a psychic epidemic. For the good of the collective, we must recapture meaning and values as individuals.
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