Yaffa Shir-Raz

Yaffa Shir-Raz, PhD, is a risk communication researcher and a teaching fellow at the University of Haifa and Reichman University. Her area of research focuses on health and risk communication, including Emerging Infectious Disease (EID) communication, such as the H1N1 and the COVID-19 outbreaks. She examines the practices used by the pharmaceutical industries and by health authorities and organizations to promote health issues and brand medical treatments, as well as censorship practices used by corporations and by health organizations to suppress dissenting voices in the scientific discourse. She is also a health journalist, and the editor of the Israeli Real-Time Magazine and a member of the PECC general assembly.