How long until centre-right political leaders across the Western democracies grasp the truth that the cultural hegemony is not as crushingly successful as believed by the elites? Without embracing populism, they can still address the practical concerns, interests, and aspirations that animate working and middle class people worried by cost of living pressures, breakdowns of family and social cohesion, and retreat from pride in flag, country, and religion. These majority voting cohorts are worried about mass immigration, the erosion of women’s rights under the relentless assault from trans activists, and the absolutist agenda of Net Zero and damn the costs.